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Marketing Major

Honors in Marketing

Transportation and Logistics Major

Marketing and Logistics Faculty

Marketing and Logistics Policies

Phone: (904) 620-2780
Web Address: www.unf.edu/coggin/marketing/
Web Address: www.unf.edu/coggin/transportation-logistics/

Marketing Major

Ever notice how some brands or campaigns can just connect with you? The Marketing Major provides students with the consumer behavior and analytics tools needed to develop a clear understanding of the customer's purchase journey and to apply these consumer insights to create compelling products and campaigns that captivate these very customers. The marketing curriculum furnishes students with content knowledge and its applications in the principles of marketing, consumer behavior, marketing research and information systems, strategic marketing management, and additional elective areas of marketing as well as more general knowledge and skills relevant to business and a business career.Students with an interest in a sales career can select sales management, professional selling, integrated marketing communications, and professional sales Internship as marketing major electives. Students with an interest in the growing field of analytics and in working with big data can select to minor in Digital Marketing and Analytics, which focuses on a wide array of highly demanded courses by employers such as digital marketing strategy, introduction to marketing analytics, and social media marketing strategy.

Marketing Curriculum

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Honors in Marketing

Eligibility:

• Declared Marketing major
• At least two non-summer semesters remaining to graduate, excluding enrolled semester
• An overall GPA or º£½ÇÉçÇøGPA (whichever is higher) of 3.5 or higher
• Completion of Principles of Marketing (MAR 3023) with at least an "A-"

Requirements:

• Complete all courses required to graduate with a Marketing degree
• Complete required honors course with a "B"
• Complete internship course with a "B"
• Active member of an approved business club for at least two semesters
  • Approved clubs: º£½ÇÉçÇøSales Club, º£½ÇÉçÇøAMA, Jacksonville AMA, Women and Business, or other general business club as approved by the honors program committee
• Complete of 100 hours of an approved service activity
  • Approved activities: serving as a tutor, a student mentor, or another on or off campus service activity with a not-for-profit as approved by the honors program committee
• Complete of a paid, professional honors internship or a research-based directed independent study (if student's career path is to pursue a doctorate).

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Transportation & Logistics Major (Flagship Program)

The º£½ÇÉçÇø's Transportation and Logistics Program offers a unique and rewarding program for students electing to major in transportation and logistics. The program prepares students for challenging careers in supply chain management, international logistics, transportation, and physical distribution in domestic and international settings. Many graduates of the Program have accepted positions with local and regional logistics firms as well as with major corporations located throughout the country. The Program has received considerable state, national, and international recognition. The º£½ÇÉçÇø has designated the program as one of only six Flagship programs so identified on campus. The program is nationally recognized in its field in the USA, placing it among top-tier research universities nationally, and is one of the few non-doctoral-granting institutions in the field. Recent research placed the program in the top 25 in terms of thought leadership in the discipline, as measured by the last 40 years of publications in that journal. Program graduates are automatically certified (upon application, by blanket waiver) by the American Society of Transportation & Logistics - a recognition of curriculum quality granted to only 28 programs nationwide. The Florida Board of Regents selected the º£½ÇÉçÇøTransportation and Logistics Program as one of the initial five programs to receive the Florida Legislature's "Programs of Distinction" emphasis within the State University System. The Board of Regents further recognized the Program by designating it as one of the university system's "Centers for Excellence." These distinctions provide many opportunities for the Transportation and Logistics Program to develop innovative approaches for transportation and logistics education and community service.

The program has outstanding fit to the regional economy. As a growing leader in logistics and international commerce, the Jacksonville area represents a tremendous opportunity for gaining logistics experience. Jacksonville has become a major distribution hub with extensive access to rail, air, maritime and highway transportation as well as to warehousing and international logistics. The city has been recognized as one of the top 10 logistics-friendly U.S. cities, and transportation and logistics has been identified as one of city's four economic "super sectors." More than 650 firms in the region have some significant involvement in freight movement. Program faculty have built outstanding connections to regional T&L leaders CSX, CEVA (formerly TNT) Logistics, Landstar, Crowley, Sea Star Line, Suddath and Southeast Toyota Distributors (all of whom are headquartered here), as well as notable firms which require Transportation & Logistics expertise, including GE, Target, Walgreens, Sears, WalMart, Volkswagen North America, Johnson & Johnson Vistakon and McKesson. Internships with local companies provide opportunities for students to gain hands-on management experience while also applying their education in a real-world setting.

All students seeking a BBA degree with a major in Transportation and Logistics must meet all of the requirements for that degree, including the prerequisites and the 21 credit hours common to all majors. The Transportation and Logistics major also offers significant flexibility for students to double major in other business programs in order to obtain a competitive advantage in the job market due to the high demand for logistics graduates.

Transportation and Logistics Curriculum

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Department of Marketing & Logistics Faculty

Phone: (904) 620-2780

Web Address:www.unf.edu/coggin/marketing/

Reham A. Eltantawy, Ph.D., Professor of Marketing and Department Chair

Dawn M. Russell, Ph.D., Associate Professor of Transportation and Logistics; Director, MBA, MSM, MSLSCM, and Graduate Certificate Programs

Ronald J. Adams, Ph.D.,Professor Emeritus of Marketing

Courtney Azzari, Ph.D., Assistant Professor

Youngtae Choi, Ph.D., Associate Professor of Marketing

Gregory T. Gundlach, Ph.D., Professor & Coggin Distinguished Professor of Marketing

Greg Gutkowski, MBA, Instructor

Benjamin Hippeli, MBA, Adjunct

Herbert Kotzab, Ph.D., Professor of Transportation and Logistics, Director, Crowley Center for Transportation and Logistics

Marc Rubinstein, MBA, Adjunct

William Montford, Ph.D., Assistant Professor

Hanieh Sardashti, Ph.D., Associate Professor

Rodger David Swanson, Ph.D., Professor of Transportation & Logistics

Andrew Thoeni, D.B.A., Associate Instructor of Marketing

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Department of Marketing & Logistics Policies

• All students must meet with a Coggin advisor to receive their official Degree Evaluation and Osprey Map to stay on track for graduation.
• Economics majors are encouraged to take advantage of internship and study abroad opportunities.
• Strategic Management and Business Policy - MAN4720 is taken in a student's last semester. An institutional and a program upper-level GPA of 2.0 or better is required before permission is granted to register for MAN4720. Prerequisite courses FIN3403, MAN3025, and MAR3023 must be completed prior to taking MAN4720.
• Review Coggin's undergraduate academic policies page for additional information.

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