º£½ÇÉçÇø

The B. A. in communication studies prepares students to be competent communicators in their personal, civic and professional roles by fostering their abilities to think critically, to express and advocate ideas effectively, and to understand and appreciate the diversity of human communicative practices. Through a dynamic and diverse curriculum that spans interpersonal, mediated, and organizational communication, students develop communication skills aimed at enhancing their personal, professional, and public lives. The B.A. in communication studies prepares aspirants for a variety of careers in business and professional occupations as well as for graduate programs in communication, law or the social sciences. Occupations such as organizational trainer, sales representative, buyer and government program coordinator are options for program graduates.

Program of Study - BA in Communication Studies

Communication Studies

This minor explores human communication, including interpersonal, nonverbal, group, intercultural, organizational, mass, and public communication.

Program of Study - Communication Studies

Mass Communication

This minor provides an overview of the processes and influences of the mass media.

Program of Study - Mass Communication

Political Campaigns

This minor provides an overview of political parties, running political campaigns and advocating in the political process.

Program of Study - Political Campaigns

Social Media

This minor focuses on the operational, strategic, and critical aspects of social media as well as creating content on social media platforms.

Current º£½ÇÉçÇøstudents who want to declare a major in Communication must complete the necessary paperwork through the College of Arts & Sciences (COAS) Advising Office. B.S. in Communication students also need to specify the area of concentration they intend to pursue within the program.

Requisite and Pre-Requisite Requirements

Requisite

SPC 2608 Fundamentals of Speech is a requirement for all four major concentrations in the B.S. in Communication major and so should be taken in the first or second year.

Pre-Requisites

Take 18 hours outside the major and beyond the 36 hours of general education requirements. Courses must be taken in pre-requisite order with a grade of "C" or better. Student will be administratively withdrawn from communication courses if grades of "C" or above are not earned in all required core requisite.

Pre-requisites for courses and even course numbers change over time. Students should check the course description section of the current academic year catalog for current information on pre-requisites.

B.S. in Communication Major Retention Policy

To remain in good standing as a major you are only permitted two attempts for the MMC 3105-Advanced Writing for the Media course. Withdrawing from a class or making a grade lower than a "C" will count as one attempt. On the second attempt a communication major must make a "C" in the course to continue in the major. After two failed attempts in this course students must change majors.

Further, all major requirements and major electives must be completes with grades of "C" or above.

First Day Attendance Rule

Any student who misses the first day of class without advance notice to the School of Communication office will, at the discretion of the instructor, be administratively removed from the missed class. It remains the student's responsibility to determine his or her enrollment status in any class missed on the first day.

School of Communication 

Undergraduate schedule of when courses are offered

This schedule is a guide to help students, faculty, and advisors know when certain courses are offered. Please note that adjustments may be made due to unforeseen circumstances, and more courses may potentially be offered subject to student demand. Please visit the School of Communication website for more information.

Courses Offered Every Semester (Spring, Summer, Fall) 

MMC 1004 Media Literacy (3 credits)

MMC 3105 Advanced Writing for the Media (3 credits) 

MMC 3200 Law and Ethics of Communication (3 credits) 

MMC 3614 Media Theories and Effects (3 credits) 

MMC 4420 Mass Communications Research (3 credits) 

MMC 3942 Pre-Internship (1 credit) 

MMC 4975 Internship Senior Project (3 credits)

ADV 3008 Principles of Advertising (3 credits) 

ADV 3203 Advertising Media Graphics (3 credits)

PUR 3000 Principles of Pub Relations (3 credits)

SPC 2608 Fundamentals of Speech (3 credits) 

SPC 4064 Public Speaking for Professionals (3 credits)

Courses Offered in Spring and Fall 

ADV 3101 Advertising Creative Strategy (3 credits)

ADV 3300 Media Planning (3 credits) 

ADV 4800 Advertising Campaigns (3 credits) 

ADV4404 Strategic Branding (3 credits)

ADV 3812 Integrated Marketing Communication (3 credits)  

MMC 4500 History of Mass Communication (3 credits) 

JOU 3109 Multimedia Reporting (3 credits) 

JOU 3925 Applied Journalism (3 credits)

JOU 3342 Multimedia Storytelling (3 credits) 

JOU 4348 Advanced Multimedia Storytelling (3 credits)

PUR 3100 Public Relations Writing (3 credits)

PUR 4800 Public Relations Campaigns (3 credits) 

PUR 4801 Public Relations Cases (3 credits)

PUR 4400 Crisis Communication (3 credits)

RTV 3260 Single Camera Video Production (3 credits) 

RTV 3221 Digital Video Editing (3 credits) 

RTV 3228 Multi Camera Video Production (3 credits) 

RTV 4661 Advanced TV Production (3 credits)

RTV 3220C Television Production/Visual Arts Television (3 credits)

MMC 2701 Communicating across Cultures (3 credits)

MMC 3002 Social Media for Communication (3 credits)

MMC 3342 Content Creation Tools (3 credits)

Courses Offered in Spring 

RTV 3601 Announcing & Performance (3 credits)

MMC 4732 Social Media Management (3 credits)

Courses Offered in Summer 

RTV 3001 Principles of Broadcasting (3 credits)

MMC 4732 Social Media Management (3 credits)

Courses Offered in Fall 

COM 4430 International Communication (3 credits) 

COM 4930 Strategic Social Media (3 credits)

MMC 3402 Political Advertising (3 credits) (Note: Only offered in even-numbered years)

MMC 4630 Understanding Emerging Media (3 credits)

PUR 4450 Public Relations and Event Planning (3 credits)

Courses Offered Periodically

(Check with the school’s director or your student advisor for details)

ADV 3200 Advertising Design (3 credits)

MMC 4422 Advertising & PR Research (3 credits)

RTV 4581 Lighting for Production (3 credits)

RTV 4330 Documentary Fundamentals (3 credits)

RTV 4612 Digital Video Effects (3 credits)

RTV 4291 Narrative Production (3 credits)

RTV 4225 Corporate Production (3 credits)

• B.A. in COMMUNICATION STUDIES

Courses Offered Every Semester (Spring, Summer, Fall) 

COM 3003 Principles of Communication Studies (3 credits)

SPC 2608 Fundamentals of Speech (3 credits) 

SPC 4064 Public Speaking for Professionals (3 credits) 

Courses Offered Only in Spring and Fall 

COM 3042 Interpersonal Communication (3 credits)

COM 3120 Organizational Communication (3 credits)

COM 3332 Mediated Communication (3 credits)

COM 3752 Listening (3 credits)

COM 4044 Lying & Deception (3 credits)

COM 4301 Communication Theory and Research Methods (3 credits) 

MMC 2701 Communicating Across Cultures (3 credits)

Courses Offered Only in Spring 

COM 4373 Consequences of Cyberculture (3 credits)

COM 3440 Small Group Communication (3 credits)

Courses Offered Only in Fall 

COM 4561 Strategic Social Media (3 credits)

COM 4430 International Communication (3 credits) 

Courses Offered Periodically

(Check with the school’s director or your student advisor for details)

COM 4022 Theory & Research Methods in Health Communication (3 credits) 

COM 4930 Special Topics in Communication Studies (3 credits) 

SPC 3540 Theories of Persuasion (3 credits)